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"HootSuite University's Lecture Series have been amazing resources that cut through the noise, helping me explain the value of social media to my superiors and peers. HootSuite University helped prepare our staff to use social media in a responsible, professional way."

~ Julian Sanders, Computer Manager at London Drugs, Canada

"Without HootSuite University, I would have spent countless hours in video conferences trying to explain the necessary features to my global colleagues. HootSuite University solves this problem, and helps my team expand their use of social media and the HootSuite dashboard."

~ Andy Wyatt, Project Manager of Social Recruiting at Grundfos

"The future of higher education lies with industry partnerships. If we want to teach our students current, hands-on, practical skills, third-party objectivity from an industry leader is huge. HootSuite University ensures hands-on learning and application, helping to make dynamic concepts and skills accessible."

~ Dr. William J. Ward, Newhouse School, Syracuse University

"HootSuite University's video content is incredibly useful and easy to follow. Even people with a very limited understanding of social media will come away with a deep understanding of the product."

~ Lou Perseghin, Social Media Coordinator, The University of the Arts, Philadelphia

"Providing my students access to HootSuite University and HootSuite Pro saves me considerable time in preparing materials. Their Higher Education program is now an integral component of my classes."

~ Lyle Wetsch, Memorial University

"HootSuite University allows us to get inside facts about what is happening not only with HootSuite, but social media in general. Marketing is changing every day, so having a tool like HootSuite University helps us stay up to date with our digital marketing knowledge."

~ Alissa Imperatore, Marketing Manager at NY Waterway

"HootSuite University's courseware videos are tactical and effective, especially for our Talent Sourcers who use Twitter to find candidates across Canada. Scheduling our tweets has saved us time, and learning how to do this through hands-on videos has been extremely helpful."

~ Annette Kohut, Sourcer, Talent & Social Engagement at People First HR Services

What's Included in HootSuite University?

Stay up to date in today's rapidly changing media landscape through social media education and industry-recognized certification. Learn to manage your social media like a pro and start implementing your skills today.


HootSuite Training

Learn the features and functionalities of the HootSuite dashboard and start effectively managing your social media efforts.

Social Media Courseware

Become a social media professional through our up-to-date, video-based courseware.

Lecture Series

Build on your social skills through 20 - 30 minute webinars featuring best practices and tips from industry-leading brands, platforms and educators.


HootSuite Certification

Earn industry-recognized credentials demonstrating your expertise with the HootSuite dashboard, earned through passing a series of exams.

Share Your Credentials

Gain recognition and display your HootSuite Certification badge on your website and social profiles.

Certified Professionals Directory

Grow your online community and get listed among fellow graduates on our HootSuite Certified Professionals Directory.

Featured Courseware

Hoot100 Intro Video

Hoot 100: Setting Up Your Dashboard

Learn the HootSuite basics, from setting up your dashboard with streams and social profiles, to sending and scheduling your first message.

Introduction to Social Media for Business Video

Introduction to Social Media for Business

In this course excerpt, take a look at the fundamentals of social media and how your business can leverage multiple social networks and their millions of users.

5 Key Steps to Engaging Followers on LinkedIn Company Pages Video

5 Key Steps to Engaging Followers on LinkedIn Company Pages

Learn best practices from LinkedIn on how to build relationships that drive results and grow your business through LinkedIn Company Pages.