Location: Portland, United States
Date Certified: 24 Feb 2012
Jennie directed the social media strategies for the State of Oregon's year-long sesquicentennial celebration, which included tweeting, blogging and Facebooking as the voice of Seski the Sasquatch and socializing the "Oregon 150 Challenge" campaign — named one of the top 10 travel campaigns in the world by Forbes. She has also set up and managed the social media strategies for New Seasons Market, Informed Pubishing, Boozenik.com and many others.
Her areas of expertise include social business strategizing for internal collaboration and customer-facing communications, social e-commerce, social intranets, creation and growth of customer-facing communities, online crowdsourcing for product R&D, strategizing mobile app and digital product placement in the social space, social media listening tools and analytics, social media training, crisis communications, thought leadership and creative problem solving.
Global media analysis firm Metrica said during her tenure at New Seasons Market:
"A great example of a company that has punched above its weight is New Seasons Market, a family owned grocer recently subpoenaed by Whole Foods Market (the world's largest organic grocer) for its email files in a federal lawsuit. New Seasons Market is using Twitter and other tools to ensure that its voice is heard on a global scale." (12/10/2008)