Location: New York, United States
Date Certified: 18 Jan 2012
Founded in 2009 by Lenny Vyater, THE VYATER GROUP leverages Mr. Vyater's more than 10 years of professional experience in advertising, marketing and creative services. Lenny has conceptualized, created and produced direct mail; email campaigns, in-store/event signage and visuals as an Art Director for a national discount retail chain. He continued his career as a Graphic Production Manager at an international athletic apparel company adding corporate communications, marketing communications, training materials, event signage and collateral to his repertoire. Mr. Vyater ran a successful freelance creative and production consulting business for a couple of years while completing his graduate degree. His client list spans a wide range of industries from fashion retail to financial, with projects ranging from new business development to in store visuals and corporate communications to name just a few. Mr. Vyater earned his M.S. in Integrated Marketing from New York University in Spring 2009. His studies have included courses such as competitive strategy, database management and modeling, finance, statistical measurements as well as web analytics. Mr. Vyater utilized his professional and technical experience as well as the knowledge and skills from his graduate education to create and launch THE VYATER GROUP, a full service integrated marketing, design and business solution service.