Picture of Paul Patterson

Paul Patterson

Edmonton, Canada



Date Certified: Feb 26, 2012

Understand the Social Media Landscape

Social media offers unlimited opportunities for establishing those conversations that are critical to your marketing efforts. There are ways of realizing value from a social media strategy, and it is simpler than most may think.

With a simple roadmap to get started, I can provide you the knowledge and insite to help you on that social media journey...

  • Envision - Define objectives and goals for what you want to achieve with your social media efforts.
  • Strategy - Gain a realistic understanding of what you want to do and how you want to do it.
  • Execute - Put that social media plan into action.
  • Measure - Monitor and analyze the results.
  • Refine - Proactively, and iteratively, make adjustments.

Technical and Social Media Expertise

Proof is in the pudding. Paul is an active participant in technology circles, including communities of like minded social media experts.

..."Paul is a natural communicator who makes any person he talks to feel comfortable and at ease. He is a great listener who is able to quickly get to the root cause of any issue, and then recommend a solution that is clearly understood by all audiences."