Picture of Steven Bayley

Steven Bayley

Sterling, United States



Date Certified: May 20, 2013

With a fire in my heart that burns for both strategy and research, I have aimed to carve out a niche as a planner adept in all three fundamental phases of the game: Account Planning, Marketing Research, and Digital Strategy. In the Belichickian school of thought, being prepared to address any possible sequence of events is known as Situational Football. I am a true Situational Planner. Analytics, Behavioral Targeting, Social Strategy, Segmentation Development, Qualitative Research, Authoring Creative Briefs, Briefing, all done with an insatiable thirst for knowledge and interest in the human condition.