Picture of Alec Troxell

Alec Troxell

New York City, United States



Date Certified: Jan 17, 2014

As a Social Marketing & Brand Communications Manager for Publicis Worldwide, North America, I:

• Build previously non-existent brand presence on Facebook, Google+, LinkedIn, Pinterest, Instagram, SlieShare and WordPress
• Strategically construct social media plan with goal of generating new business and revenue
• Maintain brand awareness on Twitter, YouTube and other digital media
• Manage content calendar across multitude of social media outlets utilizing HootSuite
• Analyze data and manage SEO for digital properties using Google Analytics and LeadLander to better generate traffic and follow lead generation
• Co-create social campaigns with 8 individual office teams
• Generate over 24 relevant industry and agency news posts/week
• Specifically target marketing relationship consultants with relevant content
• Ghostwrite agency blog highlighting agency news, new creative work, awards and insights
• Design and maintain www.publicis-usa.com
• Oversee development team and execute website redesign rollout (ahead of schedule & on-budget)
• Update agency creative work on YouTube, Facebook, Pinterest and agency website
• Create Instagram posts correlating to 8 diverse markets nationwide
• Document and photograph internal and external agency events
• Design and manage agency client and new business presentations