Location: Madison, United States
Date Certified: 30 Mar 2011
I believe that social media represents the biggest shift in communication that we will see in our life times! But, more importantly it is changing marketing dynamics as companies must now be willing to engage on their customers terms!
I also believe to successfully integrate social media as part of a marketing platform it requires a different approach than our traditional perspective. So, I have started The Fish Firm, a Boutique Marketing Firm specializing in Direct, Social and Mobile Media.
With the progress of social media metrics, I am able to apply my background of business development, strategies and analytics to trend-setting marketing mediums!
It is exciting to help businesses utilize social media as a powerful tool to engage repeat customers and attract new revenue while identifying market focus and creating business intelligence!