In the past six years I have intensively worked in news reporting, video production, graphic design, and online marketing. I have found a niche and passion for social media production and have managed very successful branding and direct response campaigns. In 2011, I spoke on a panel at Rockwell VT in Hollywood about social media in the fashion industry for LA Social Media Week. My passion is in social analytics and creative content development.
I currently hold a unique position managing social media and public relations for TONI&GUY Hairdressing Academies & Salons and Pet Head (from the creators of Bed Head Shampoo) Grooming & Accessories for cool pets. In addition implementing the localization of our salons & academies on Facebook, I've:
- Written & enforced our corporate social media policy
- Toured the nation to teach our locations how to use social media
- Created a community of employees who feel empowered
In the past couple of years, I have conducted large scale B2B as well as B2C campaigns. I have managed clients from large corporations to smaller businesses. I have worked with real estate development firm Kennedy Wilson, the Downtown Center Improvement District (DCBID), and Motorcar Parts of America to name a few.
In addition to writing and distributing press releases and coordinating social media content, I direct all online advertising from Facebook to Google ads.
I have experience managing pay-per-click campaigns, developing creative e-marketing strategies, and writing engaging content and keeping up with trends. I am proficient in Microsoft Office, Adobe Creative Suite, Final Cut Studio and a number of social networking tools.
I am adaptive, efficient, and extremely self-motivated. I pride myself in being well organized, a multi-tasker, and thinking out side of the box. In addition to my excellent written and verbal skills, I am a positive energy in all work environments, I thrive in fast pace environments and I am very detail oriented.