Location: Manila, Philippines
Date Certified: 27 Jan 2014
Jesseca de Roxas Gutierrez
I create and implement online marketing / social media strategies and plans always focusing on the ROI. I have managed a decent number of websites and social media sites with 10,000+ 20,000+ fans, 80,000+ fans.
I grew MomCenter Philippines' Facebook community to 80,000+ and improved their Facebook page's virality (talking about this) to 18,000.
In my recent stint as SEO / PPC / Mobile Media Specialist at Mobext, Inc, I recommended, deployed and monitored mobile media strategies; Relaunched and monitored Mobext PH's pay-per-click campaigns; Achieved and maintained 1st page ranking in Google.ph for keywords: mobile marketing agency; Optimized display banner ads; Spearheaded and managed Teletech's mobile paid search campaigns; Reached 3.15% click-through-rate (CTR) on Google Adwords; Achieved 15% conversion rate for McDonald’s mobile paid search campaign; Worked hand in hand with Mobext’s partner ad networks / vendors to achieve campaign goals and objectives; Created analytics report for client reference.
I use Hootsuite, Social Bakers and Google Analytics to determine the most meaningful and conversion-driving content, study the brand’s competition, determine the fan page scores, posting strategy and engagement, identify and monitor a brand’s most active and influential fans, including posts, comments and activity and more.
I am presently connected at Outsourced QAS, Inc. as Digital Marketing Specialist. I currently manage SEM and social media campaigns of 80/20 Internet Marketing.
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