Location: Rancho Santa Margarita, United States
Date Certified: 31 Mar 2011
Strategic marketing is more than the sum of its tactical parts.
Tweeting, Facebooking, attention getting advertisements, and effective collateral can all be important, but only if they follow a strategic approach that helps achieve company goals.
Jim Burch has a track record of developing and implementing strategic marketing approaches that help companies increase top line sales and establish brand value that improves bottom line profits.