Location: Washington DC, United States
Date Certified: 11 Oct 2013
Katherine Watier Ong
I am the VP of Online Strategy and Market Insights at Ketchum Inc and I provide online marketing services for Ketchum's clients globally including NY State of Health, HHS, Express Scripts, Gazprom, Cleveland Clinic, Hershey, and others. I have more than 17 years of experience in communications strategy and online delivery of communications messages, including 8 years of SEO, social media, SEM, and web analytics management.
I previously directed the online marketing efforts for Environmental Working Group (where I created an integrated online marketing strategy that increased the site's traffic from 300 thousand to over 1.2 million visitors to the organization's website in one month).
I have spoken about online marketing issues and SEO at SES Chicago, Online Marketing Summit, DC Week, EXL Pharma, American Marketing Association, PRSA and a variety of other events and conferences. I am a professor at Online Marketing Institute.
I have a BA in Social Psychology from Hampshire College and a graduate degree in Technology Marketing & Business from Georgetown University where I studied consumer adoption of wearable computers.
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