Picture of Michael Sim

Michael Sim

Chicago, United States



Date Certified: Sep 28, 2012

I am very passionate about emerging technologies, how they influence society through social media channels, and how companies can harness their marketing potential to improve ROI. While I have a diverse background including graphic design, creative direction, and even being an entrepreneur; I am now focused on a career direction in digital and event marketing.

I specialize in social media strategy, the integration of digital technologies into online and traditional marketing channels, hyper-local event marketing, and community management. Over the past 5 years, I've created a solid marketing plan adaptable for nearly all business-types that not only generated over 47,000 social media fans for my own personal accounts, but lead to an 800% increase in website traffic and a 20% increase in lead generation for several of my previous employers.

More Info About Me (Sampled From My Resume):

Developed and managed advanced social media marketing strategies for several companies that increased social media ad and content impressions by an average of 1,700%. Reports demonstrated growth in social media subscribers by an average of 500%; substantially increasing viewer engagement and increasing website traffic.

Hands-on experience using geo-targeted social media, email, blogging, and video marketing strategies demonstrated a 20% growth in lead generation per segment. The integration of social media in local events and print media also lead to an increase in online activity and social media subscribers. Through the use of these techniques, bounce rates were reduced on various projects by 10-15%, and conversion rates increased by 5-10%.

Additional experience includes advanced analytics implementation and reporting, campaign development, campaign management, community management, sales team training, event volunteering & coverage, press release distribution, policy writing, budget management, project & team management, and direct sales.

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