Location: Paisley, United Kingdom
Date Certified: 14 Apr 2013
Morag Malloy is managing director of the brand and digital marketing consultancy Fission Creative (www.fissionc.com) and is passionate about the power of the brand and how it impacts the customer journey.
Fission works with clients defining key touchpoints along that customer journey and addressing how the brand experience can be enhanced at each point.
Social media is of course a key part of this and being able to apply and understand detailed planning and analytics - such as is possible with Hootsuite - can bring about a more effective outcome.
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