Picture of David Bird

David Bird

Ottawa, Canada



Date Certified: Jun 28, 2013

A strategic and tactical Marketing Manager, Product Marketing Manager, Sales & Marketing Manager and Marketing and Communications Manager who drives sales growth and marketing return on investment with expert ‘go to market’ strategies and plans built on:

  • Understanding the buyer’s needs through collaboration and making sense of data analysis
  • Producing compelling content that clearly addresses the buyer’s needs and their gains
  • Using KPIs, web analytics and marketing programs to optimize lead generation performance
  • Creating programs and social media campaigns to where the buyer is listening