Picture of Kathryn Stover

Kathryn Stover

Atlanta, United States

www.BrightNightMedia.com

@kathrynstov

Date Certified: Feb 15, 2014

As a Marketing Director, I am actively involved in managing overall agency operations including account acquisition and management.

Duties include: acting as an outsourced marketing department for small to mid-sized clients creating market plans, digital media campaigns including social media, printed material, web development, internal/external communications, sales team liaison and press releases.

Expert at digital media campaigns including search engine optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing (SMM) and Email marketing.

Created new business development processes which resulted in launching two new Software-as-a-Solution (SaaS) products in the area of e-discovery and membership management. Also, actively involved in new product launches in the specialty food industry and in the transportation industry.

Also involved in:

• Managing creative teams for website development projects and printed material projects

• Managing social media campaigns using HootSuite:  Facebook, Twitter, YouTube, etc.

• Creating trade show strategies including booth management (RILA, Comdex)

• Tracking, analysis and reporting (Excel with pivot tables, Acquisio, Marketo and Eloqua)

• Managing video production vendors and photography

• KPI and contract management

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