Picture of Andrew Bruce Smith

Andrew Bruce Smith

Richmond, United Kingdom



Date Certified: May 30, 2012


I am a trainer in social media, analytics and SEO for the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).


I was named 7th most influential person in social media and digital marketing in the UK in the New Media Age Top 100 Social Influence chart: September 2011.


I also hold the Google Analytics Individual Qualification.


I've spent 25 years in PR, marketing communications and journalism - always aiming to be at the forefront of PR innovation.


Technology and business journalist Sally Whittle has described me as the "de facto godfather of PR blogging" in the UK.


My latest venture - escherman - combines powerful digital marketing techniques such SEO and social media with traditional content-led PR skills to provide highly effective and measurable benefits to clients.


Clients include Financial Services Authority (FSA), Zendesk, Art Fund, DEFRA, Oracle, Cloud Engines, Managemycomplaints.com, SaaS-IT, ArmstrongAdams and Catalyst2.