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Michelle McCann

Truro, Canada

www.boldanditalic.ca

@boldnitalic

Date Certified: Oct 28, 2013

Working with a variety of clients as a social media advisor, I manage and curate their day-to-day social media presence. I provide support for their online advocacy, community-outreach efforts and promotions. I advise on and implement clients’ social media strategy, while coordinating and communicating with the client to ensure its effectiveness. I monitor and measure the impact of social media programs, as well as analyze, review, and report on effectiveness of campaigns in an effort to maximize results. I provide timely feedback to clients on insights gained from social media monitoring, and respond on their behalf in a professional manner. I also keep abreast of the ever-changing and growing developments in social media tools, trends and applications.

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