Picture of Brett Dovey

Brett Dovey

Johannesburg, South Africa



Date Certified: Nov 20, 2012

Social Media Manager CBR Marketing Solutions June 2013 – Present (8 months)Johannesburg Area, South Africa

Interact with our customers to align their needs, with our corporate objectives
• Be the eyes and ears of our brand and our clients’ brands as if your own reputation depended on 
• Build and maintain our content distribution network by way of social media channels
• Minute by minute participation in conversations that surround our content and brand, answer 
comments, be a mediator
• Identify threats and opportunities in user generated content surrounding our brand, report to 
appropriate parties.
• Create content for feeds and snippets in various social media sites
• Conduct keyword research including cataloging and indexing target keyword phrases
• Optimizing tags, on our feeds, sharing sites like YouTube/Flickr and search engines through 
copywriting, creative & keyword optimization 
• Create and update daily, weekly and monthly reports
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans 
for revising the social media campaigns
• Online Reputation Management

Social Media SpecialistCBR Marketing Solutions August 2012 – May 2013 (10 months)Johannesburg Area, South Africa

• Suggest, execute, measure and report social media marketing strategy
• Develop and manage social media sites including Facebook, Twitter, Linkedin, Google+, Pinterest, YouTube, etc.
• Daily/heavy internet usage: client sites, search engines (Google, Yahoo, etc.), social networks, video search engine networks, social media research sites, etc.
• Social Bookmarking using submitter software and the bookmarking sites themselves
• Commenting on relevant blogs
• RSS submissions, directory submissions, article submissions
• Link building
• Success metrics and ROI tracking
• Email and company intranet/extra-net usage
• Occasional client on-site visits
• Development of Social Media Editorial Calendars
• Development/Design of Social Media Campaigns, which includes development of tabs/apps for running managing & monitoring ROI & impact of campaign with tools like Short Stack.
• ORM (Online Reputation Management) with tools like Hootsuite,Social Mention,Topsy,Google Alerts,Meltwater Buzz
• Development of content for various social media platforms making use of but not limited to Photoshop, Illustrator, Adobe Flash, Windows Movie Maker
• Design & Development of advertising campaigns to leverage Social Media KPI's
Maintain a robust community while keeping the voice of the brand, participating in dialogue 
with the customer when appropriate
• Manage multiple projects relating to the effective use of social media. Provide updates and 
reviews to management at various levels to educate and inform about social media activities, 
policies, competition, and achievements
• Coordinate social media content development with other communications projects and event 
• Identify new opportunities to continually improve the social media presence to engage 
supporters online and nurture them into customers