Picture of Devashish Sarkar

Devashish Sarkar

Palo Alto, United States



Date Certified: Mar 7, 2014

Expertise in database design, ROI optimization, data analytics, predictive modeling. Global experience in Thomson Reuters, Publicis Omnicom, BBC Worldwide and Philip Morris.

As Vice President, Global Business, Thomson Reuters, has led product development and management with focus on sentiment analysis, analytics, visualization, and metric mix.

As Regional Director, APAC, Publicis Omnicom Mobile, has focused on media planning, ad serving and conversion tracking, experience creation and development, mobile internet, post-click mobile marketing, mobile analytics, audience interaction optimization, inventory monetization, personalized communication messaging, multi-channel customer loyalty campaigns, data analysis and visualization.

M.A., Economics, Columbia University. Specialized in econometric modeling, sampling, clustering, predictive modeling, pricing optimization, choice modeling, forecasting.


Helen Owers, President, Global Business, Thomson Reuters - "Devashish is commercially minded, customer focused and highly creative. He understands how to deliver results in a complex environment and successfully builds relationships with a wide range of stakeholders and decision makers."

Rachna Goel, Category Leader, Johnson & Johnson - "Devashish has a deep understanding of the mobile medium and market place. He guides his teams to establish clarity in complex data and create radically innovative new business solutions. His collaborative attitude and respect for diversity help him work well with culturally diverse teams across the globe."

Alexandre Mars, CEO and Head of Mobile, Publicis Omnicom - "Devashish has a very strategic mind, even while he handles business challenges hands-on."

Albert Pereira, Founder, Digital Professionals Unwired - "Devashish's ability to predict markets and consumer adoption of new concepts is outstanding."

Ajay Mohan, Director - Web Marketing, Intel - "Devashish is among the few people who has the ability to think out of the box, determine best alternative, and deliver superlative work, from concept to final output. He was among the early thought leaders in mobile marketing in Asia Pacific and is the pioneer and responsible leader for many cutting edge campaigns across the region.

Peter Phippen, CEO, BBC Worldwide - "Devashish combines a strong intellect with considerable business acumen."