Picture of Katherine Watier Ong

Katherine Watier Ong

Washington DC, United States



Date Certified: Oct 11, 2013

I am the VP of Online Strategy and Market Insights at Ketchum Inc and I provide online marketing services for Ketchum's clients globally including NY State of Health, HHS, Express Scripts, Gazprom, Cleveland Clinic, Hershey, and others. I have more than 17 years of experience in communications strategy and online delivery of communications messages, including 8 years of SEO, social media, SEM, and web analytics management.

I previously directed the online marketing efforts for Environmental Working Group (where I created an integrated online marketing strategy that increased the site's traffic from 300 thousand to over 1.2 million visitors to the organization's website in one month).

I have spoken about online marketing issues and SEO at SES Chicago, Online Marketing Summit, DC Week, EXL Pharma, American Marketing Association, PRSA and a variety of other events and conferences. I am a professor at Online Marketing Institute.

I have a BA in Social Psychology from Hampshire College and a graduate degree in Technology Marketing & Business from Georgetown University where I studied consumer adoption of wearable computers.