Picture of Stephen Walther

Stephen Walther

Guilford, United States



Date Certified: Jan 3, 2013

WHEN I’M NOT WORKING: Enjoying great company, food and drink.

PERSONAL MOTTO: I live to excel and succeed in everything I do. Competition and challenge are my fuel. Hard work and perseverance are my wheels. Goals are my maps to reach the destination of Perfect Success. But one is only successful to the extent that he or she helps those around him or her reach their maximum potential.

Social Media: Led a group comprised of Public Relations, Legal, Assistants, and E-Business Professionals in creating Social Media Guidelines for the employees and over 1.8 million members worldwide. I created and am maintaining a social media strategy for a billion dollar organization working across department lines to assure a comprehensive strategy. I represented the company in 2009, 2010 and 2012 at the Public Relation Society of America’s (PRSA) International Conferences where they covered a variety of new and innovative methods to use Social Media for marketing and to drive traffic to websites. I keep my staff up to date on the ever new forms of engaging with customers via social media. I have researched multiple third party tools for social media including, but not limited to: Wildfire, Hootsuite, Tweetdeck, Sysomos, Radian6, Meltwater.

Web Development and Maintenance: I received certifications in XHTML, XML, CSS, HTML and Project Management. I created and maintained website pages (over 10 websites each in four different languages) to inform current/potential members about events, history, resources and company news.  My main has been Search Engine Optimization & Cascading Style Sheets. The use of HTML, XHTML and XML is a constant for daily maintenance of sites. I worked with outside firms as a representative of the company to enhance user experience and drive more traffic. I monitored web traffic using Google Analytics, Attracta.com and Compete.com.