The industry standard for social media education


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What's Included?

"Hootsuite University's Lecture Series have been amazing resources that cut through the noise, helping me explain the value of social media to my superiors and peers. Hootsuite University helped prepare our staff to use social media in a responsible, professional way."

~ Julian Sanders, Computer Manager at London Drugs, Canada

"Without Hootsuite University, I would have spent countless hours in video conferences trying to explain the necessary features to my global colleagues. Hootsuite University solves this problem, and helps my team expand their use of social media and the Hootsuite dashboard."

~ Andy Wyatt, Project Manager of Social Recruiting at Grundfos

"The future of higher education lies with industry partnerships. If we want to teach our students current, hands-on, practical skills, third-party objectivity from an industry leader is huge. Hootsuite University ensures hands-on learning and application, helping to make dynamic concepts and skills accessible."

~ Dr. William J. Ward, Newhouse School, Syracuse University

"Hootsuite University's video content is incredibly useful and easy to follow. Even people with a very limited understanding of social media will come away with a deep understanding of the product."

~ Lou Perseghin, Social Media Coordinator, The University of the Arts, Philadelphia

"Providing my students access to Hootsuite University and Hootsuite Pro saves me considerable time in preparing materials. Their Higher Education program is now an integral component of my classes."

~ Lyle Wetsch, Memorial University

"Hootsuite University allows us to get inside facts about what is happening not only with Hootsuite, but social media in general. Marketing is changing every day, so having a tool like Hootsuite University helps us stay up to date with our digital marketing knowledge."

~ Alissa Imperatore, Marketing Manager at NY Waterway

"Hootsuite University's courseware videos are tactical and effective, especially for our Talent Sourcers who use Twitter to find candidates across Canada. Scheduling our tweets has saved us time, and learning how to do this through hands-on videos has been extremely helpful."

~ Annette Kohut, Sourcer, Talent & Social Engagement at People First HR Services

  • London Drugs
  • Grundfos
  • Syracuse University
  • University of the Arts - Philadelphia
  • Memorial University
  • Ny Waterway
  • People First

What's Included in Hootsuite University?

Stay up to date in today's rapidly changing media landscape through social media education and industry-recognized certification. Learn to manage your social media like a pro and start implementing your skills today.

Social media education

Great for entrepreneurs, employers, business managers

Get started

Gain the industry skills to run campaigns, train your team and develop a social media plan.

  • JOIN over 60,000 professionals who engage with audiences while lowering business risks.
  • ACCESS expert training on social media strategy and tactics.
  • UPGRADE your skills anytime, anywhere.

Hootsuite training

Excel at all the Hootsuite dashboard features and functionalities.

Social media courseware

Become a true social media professional with over 200 instructional video courseware.

Lecture series

Further enhance your skills with nine courses and over 40 webinars from industry-leading brands, platforms and educators — with new content released every month.

Hootsuite certification

Great for agencies, consultants, social media professionals

Get started

Become a Hootsuite Certified Professional and stand out with your expertise and your proficiency.

  • JOIN over 10,000 Hootsuite Certified social media professionals.
  • FIND new and bigger social media clients.
  • IMPROVE your social media efficiency and effectiveness.

Earn Hootsuite certification

Get the right credentials through passing a series of industry-specific exams.

Share your credentials

Display your Hootsuite Certification badge on your website & social profiles.

Certified Professionals Directory

Hootsuite Certified Professionals are listed and get found by clients in our publicly searchable directory of social media consultants.

Featured Courseware

Setting Up Your Hootsuite Dashboard

Setting Up Your Hootsuite Dashboard

Learn the Hootsuite basics, from setting up your dashboard with streams and social profiles, to sending and scheduling your first message.

Introduction to Social Networks

Introduction to Social Networks

In this excerpt from the course, learn best practices for getting started on Facebook and explore how today's businesses are using it to achieve key objectives.

Storytelling on Tumblr

Storytelling on Tumblr

In this on-demand webinar, learn tips on sharing and amplifying your content on Tumblr, measuring success through analytics, and telling your story to grow your brand.