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Brianna Smith

New Orleans, United States



Date Certified: Sep 22, 2012

I am currently a brand strategist at Mudbug Media, an interactive media agency in New Orleans. As a brand strategist, I work with brand planning and analytics to identify the most important audiences and best customers for the brand. I identify and breakdown the wants, needs and motivations of key audiences, as well as identify the most important benefits and messages for key audiences of the brand. I develop strategic plans and recommendations based on generating business and brand-building.